Zein, D.Salsabela and Nurhidayati, Maulida (2026) The Influence of Shopping Motivation, Self-Concept, and Reference Groups on the Consumptive Behavior of Generation Z Followers @discountfess. The Influence of Shopping Motivation, Self-Concept, and Reference Groups on the Consumptive Behavior of Generation Z Followers @discountfess, 6 (1). pp. 146-159. ISSN P-ISSN: 2798-6373, E-ISSN: 2807-7660
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Abstract
The development of digitalization and social media increases people's consumptive behavior through easy access to discount promotions. This phenomenon can be seen in @discountfess autobase accounts on platform X that share promo and discount information. This study aims to analyze the influence of shopping motivation, self-concept, and reference groups on the consumptive behavior of @discountfess followers. This study uses a quantitative method with an associative approach. The sampling technique used purposive sampling with a total of 100 @discountfess followers. The data were analyzed using multiple linear regression with the help of SPSS version 22. The results of the study showed that shopping motivation did not have a significant effect on consumptive behavior. Meanwhile, selfconcept and reference groups have a significant positive effect on consumptive behavior. Simultaneously, shopping motivation, selfconcept, and reference groups had a significant effect on consumptive behavior with an R Square value of 0.740.
| Item Type: | Journal Article |
|---|---|
| Keyword: | Consumptive behavior, shopping motivation, self-concept, reference group, discountfess |
| Subjects: | 14 ECONOMICS > 1401 Economic Theory > 140104 Microeconomic Theory 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150501 Consumer-Oriented Product or Service Development |
| Divisions: | Fakultas Ekonomi dan Bisnis Islam > Jurusan Ekonomi Syariah |
| Depositing User: | Admin Perpustakaan Pusat |
| Date Deposited: | 11 Jun 2026 04:12 |
| Last Modified: | 11 Jun 2026 04:12 |
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