02, Wulandari Analisis Faktor-faktor yang Memengaruhi Keputusan Nasabah dalam Memilih Bank Syariah Pada Masyarakat Ponorogo. Analisis Faktor-faktor yang Memengaruhi Keputusan Nasabah dalam Memilih Bank Syariah Pada Masyarakat Ponorogo. (Submitted)
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Abstract
This study aims to determine the
influence of promotions, ease of access, and
service quality on customers’ decisions when
choosing an Islamic bank among the residents of
Ponorogo. This study
employs a quantitative approach using an
associative-causal research design. Data
collection was conducted by distributing
questionnaires to 100 customer respondents of
BSI and Bank Muamalat in Ponorogo. Data
analysis techniques included tests of validity,
reliability, classical assumptions, multiple linear
regression, the coefficient of determination test,
the t-test, and the F-test using SPSS. The
results indicate that, when considered
individually, promotions do not have a significant
effect on customer decisions. Meanwhile, ease of
access has a significant effect on customer
decisions, and service quality has a significant
effect on customer decisions. Simultaneously,
promotions, ease of access, and service quality
have a significant effect on customer decisions.
The coefficient of determination value of 0.887
indicates.
| Item Type: | Journal Article |
|---|---|
| Subjects: | 14 ECONOMICS > 1499 Other Economics > 149999 Economics not elsewhere classified |
| Depositing User: | Admin Perpustakaan Pusat |
| Date Deposited: | 28 Jul 2026 00:22 |
| Last Modified: | 28 Jul 2026 00:22 |
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